WSJ article about how to write a great novel
Great article by Alexandra Alter about how to write a great novel: http://online.wsj.com/article/SB10001424052748703740004574513463106012106.html?mod=WSJ_hpp_sections_lifestyle The article contains...
View ArticleOne of the best strategies for publicity success: wish fulfillment
You see it in best selling books and movies. You can do it yourself if you think about it and try. The element is wish fulfillment. It must be so vivid that your audience can visualize it, taste it,...
View ArticleDealing with Media Rejection – How to Turn a No Into a Yes
OK, you send out a news release. You asked for a review, a feature story or an interview. You gave them options, incentives, access to data, photos, people. They said NO! Is it all over? Is that all...
View ArticleContent Marketing: Using The 3 I Technique to Create a Publishable Content
I received lots of questions today about how to get the most out of my 3 I Technique. There’s a neat way to create publishable content that you pitch in a news release. It’s called, “The 3I Technique”...
View ArticleThe Magic of Business – Spells That Make You More Successful at Everything...
Snip link for this post: goo.gl/ewm8wq The Magic of Business and How Getting to Be in a Book with Donald Trump Resulted in the Creation of Presari There’s an energetic discussion taking place on the...
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